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WordPress is the most popular on-line publishing platform, currently powering more than 26% of the web. WordPress is fast to set-up and makes it easy to publish your content direct to the public. Maybe you want to set up a new site for your business from scratch, or start a website for your local club. You might be a budding artist wanting to showcase your work or a Band wanting a space for people to hear your latest tracks. You might even want to set up a site to help internal communications or develop your own knowledge base for staff. Maybe you already have a WordPress site but got lost in some of the menus and technical Jargon.
WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it's probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. You're in good company if you use WordPress to publish on the web. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress. For example, famous blogs like Mashable and TechCrunch are both on WordPress. News outlets like The New York Times' blogs and CNN's on-air personality blogs all use WordPress, too.
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
2. Manage Your Website from Any Computer
WordPress is browser-based. You can login from any Internet connected computer and manage your site.
3. No HTML Editing or FTP Software Required
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
4. Search Engines Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site's content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.
5. You Have Control of Your Site
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
6. The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
7. A Blog is Built-in and Ready to Go
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company's reach and make your site more dynamic and interactive.
8. Extend the Functionality of Your Site with Plugins
Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.
9. Your Site Can Grow as Your Business Grows
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
10. Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.